Hey. Check this out. It’s from Indiewire:
Perhaps more impressive was the relatively wide debut of DiCillo’s “When You’re Strange. The documentary about The Doors – DIY released through Abramorama – grossed $65,371 from eight venues, averaging a respectable $8,171.
This is actually pretty amazing. We had a higher per screen average than How To Choke Yer Frikken Dragon. It is even more amazing when you consider it was accomplished by very little paid advertising, and in the face of two real stab-in-the-back reviews. And so, what does that leave? How did this happen?
It happened because of YOU. It happened because of the real FANS. You went out to the theater solely on your own interest and curiosity. And look what you did. There is only one thing for me to say–and I say it with every molecule of sincerity in my soul:
And you know why I say it? Not because of any personal attention or cash. I’m done. I’ve been working on this movie for free since 2009. This isn’t about me. The reason I thank you is this: by going to the film you have enabled it to play a little longer–I have no idea how much longer–but your faith and support has kept the film alive and offered it up to others to experience. Why should I give a shit about that? Why should I care? Why should I keep working on this film?
Because you’ve written to me and told me how much it means to you. Just take a glance through some of the comments. Look at what people are saying. Thanks to Ida and Elaine. Nick and Joe. Therese, Matt, Baron, Jeff, Alan and Brittney and everyone else who was affected by the film.
When I introduced the film Saturday night at the Angelika someone mentioned the NY Times review. I asked how many people there had read it. About 20 people raised their hands. I was so moved by them showing up I think this is what I said to them:
To you all in particular, I offer my sincerest thanks. You read something about the film but you decided to come down here and check it out for yourselves. And you know what? I think it is OK if some of you watch this film and say, “I don’t like it.” That is your right. But, for you to not come just because someone dropped their opinion like a stale fart in someone’s dining room, well, that does not seem fair. You have the right and privilege to make up your own mind. If someone expresses their opinion with the sole intent of making you not come to the theater that is not criticism; that is journalistic terrorism.
I have no idea what is going to happen next week. If people go then the film will keep playing. I’m hoping that the producers will show some faith in the film and appreciation for what you all have accomplished by taking out some ads and keeping the film’s visual profile alive.
Congratulations to you all. Take a bow.