Well, my friends, it is finally Official. When You’re Strange will begin its theatrical release in the US on April 9. The first 8 cities are:

New York
Los Angeles
Philadelphia
Chicago
Atlanta
Dallas
Seattle
San Francisco

Depending on audience reaction more cities will be added after this first wave. The film is being released by Abramorama, the same company that distributed Anvil, The Story of Anvil. The release budget is small so TV and print advertising is going to be somewhat limited. This means word of mouth is going to be critical.

And so, to all Doors fans in these cities–this is a call to action.  We don’t need no boots on the ground. We need butts in the seats. Spread it.

By holding back the DVD until three months later, the film’s producers have shown real courage and faith in the film. They believe, like I do, that this film first needs to be experienced LARGE. This band was bigger than life. I’ve seen the film on at least 20 different movie screens; it delivers even on the biggest.